Driving the Business: Beauty Brands & Entrepreneurship

Ep 025 - How a Virtual Assistant Changed the Game for Me & My Hiring Process

Sep 17, 2021

I admit at first I was admittedly against the idea of hiring a virtual assistant. I did not see how their could be value in having an assistant that I would never see.

And then the great ponderosa hit aka COVID-19.

In today's episode hear about how wrong I was in my initial assumption and how having a virtual...

Ep 024 - 5 Tips for Pricing Your Products with Profit in Mind

Aug 27, 2021

As a beauty product manufacturer and brand consultant I have worked with more than 200 brand owners over the last 7 years the topic of pricing and I've come to a huge conclusion.

Pricing products is an emotional process for brand owners that leads to all the questions.

What if you over price your products and no one...

Ep 023 - Interview with Christian Maxwell: Insider Tips on Social Media Influencers & Content Creators

Apr 13, 2021

Calling all social media influencers & those who engage them.

This is the content you need.

The concept of brands paying content creators and social media influencers is a cumbersome, ambiguous process and both side need help.

Influencers are trying to figure out how to attract and scale their reach so they...

Ep 022 - 6 Questions to Answer Before Speaking with a Manufacturer

Mar 23, 2021

Working with a manufacturer can seem like an overwhelming, daunting project. But it does not have to be.

After 6 1/2 years and literally more than 1000+ discussions with potential customers I have compiled a cheat sheet that will quickly move you to front of line with any private label or contract manufacturer you're...

Ep 021 - 2020: A Sh*t Show & An Opportunity

Mar 16, 2021

We are coming up on the 1 year anniversary of COVID-19 shutting down the world and it's been almost a year since my last episode.

We've got a lot to catch up on.

I don't want to act like it's "business as usual" which is why I'm getting raw and vulnerable about the last year of my own life. It's been a hybrid of the...