Apr 3, 2020
Mar 18, 2020
Understanding the role of public relations as part of a beauty brand's marketing mix is a tough and sometimes confusing topic. What is PR? How is it different than other forms of advertising? What should I expect when I hire a PR agent or team? Well I've got a veteran in the space who is here to answer these questions...
Feb 28, 2020
As part of every beauty brand experience you are going to receive customer complaints about your product. As an owner or someone who works in customer service you should get ahead of the issue by having a process for handling the issues as they come in. Don't let someone else's concern or anger set you up to be...